Friday, June 07, 2002

Maybe it's time to rethink the whole Church PR thing...

Came across this article over at MSNBC.com and found it slightly disturbing. Not just because it's in the gossip section of the website, but because of the following paragraph:

“Large conglomerate [PR firms] don’t want to be associated with this, but hiring Sitrick is a fiasco,” says Kevin McCauley, editor of O’Dwyer’s PR Daily, an industry newsletter. “Sitrick’s whole thing is spin. The last thing the church needs is spin. They need honesty.”

If this is the sort of PR that the Catholic Church in Los Angeles, then the Church is better off getting no PR at all. As I've already said, the Church does need honesty, not just someone to sweep the whole thing under the rug. I'm hoping the PR can help with the former and not with the latter.

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